"I didn't know what ROAS meant. I just knew I was paying Google every month."
Mario T. runs a 3-man emergency plumbing business in Manchester. He started running Google Ads 8 months before discovering ELEVO — spending around €800/month across 4 campaigns.
"I set them up with a Google rep who called me one day. They seemed professional. The calls were coming in, so I assumed it was working."
The problem: Mario had no conversion tracking. He knew calls were coming in — but he didn't know which campaigns were responsible.
What ELEVO Ads Pro™ found
When Mario ran his first ROAS analysis on ELEVO, the results were clear within 60 seconds.
Two of his four campaigns had zero tracked conversions in the previous 90 days. Combined, they were spending €340/month.
The other two campaigns — targeting emergency plumbing searches within 8 miles of Manchester city centre — were generating most of his calls at a healthy 4.8:1 ROAS.
"It was like someone turned the lights on. I'd been paying for two campaigns that weren't doing anything for 8 months."
What changed
Mario paused the two underperforming campaigns immediately and moved the €340/month budget to his two working campaigns.
Within 6 weeks:
- Monthly calls increased from ~22 to ~41
- Cost per lead dropped from €36 to €19
- Monthly ad spend stayed the same
"I'm spending the same money. I'm just not wasting half of it now."
The broader lesson
Mario's situation is typical. Most local businesses running ads have at least one campaign — often more — that is spending money without generating results.
The challenge isn't running ads. It's knowing which ones are working.
ELEVO Ads Pro™ makes that visible instantly — and tells you exactly where to move your budget.